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Tucked among the historic buildings of downtown Franklin, Indiana, sits Brick Street Boutique—a charming shop with a curated collection of quality styles that give the boutique its fashion forward, laid back vibe.

When first walking into the shop, you become immersed in the relaxed, rustic design. Everything in the store, from the scent of essential oils and the sound of dreamy acoustic, mix to strike the perfect balance between earthy and luxury—just like the women’s apparel, accessories, and home items that fill the space.

Brands like Free People and BCBGeneration share the racks with lesser-known lines with a cozy-chic style that can be dressed up or down. The collections are perfect for busy working moms, stylish college students, and all the women in between.

Brick Street Boutique values the customer experience of each woman who walks in the door and ensures you gets real fit and function advice for pieces that match your lifestyle.

While the collections and customer service are distinctive, Brick Street Boutique also has a commitment to giving you handpicked, effortless styles at affordable prices: almost everything in the store is well under $100. And because the boutique does small-batch buying, there’s new, limited inventory available three to four times a week.

Brick Street Boutique is open Monday through Friday 10 a.m.–6 p.m., Saturdays 10 a.m.–4 p.m., and Sundays 12–4 p.m.